Digital Gabe
Cutting Edge Commentary On All Things Media

Sorrell Talks Advertising In A Post-Modern World

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Yesterday I caught this Euronews interview with the one and only Sir Martin Sorrell.  When posed with the What’s next? question about media and marketing, he provides a succinct response about “where the action is” moving forward.

According to Sorrell the future growth engine of global marketing will involve a combination of first party data, digital content and programmatic buying.  Coincidentally, these three ingredients are the same core pillars of his next gen digital marketing firm called S4 – so he’s doing a little side hustling for his own firm in this segment.  Regardless, it’s always interesting to hear Sir Martin’s rapid-fire delivery on complex topics like this.

I also think anyone who can seamlessly work the term “comme ci comme ca” into a live interview is definitely worth the watch.  Enjoy!

 

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