Digital Gabe
Cutting Edge Commentary On All Things Media

What Else Could You Have Bought For The Price Of A Super Bowl Ad?

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So maybe you’re a CMO feeling buyer’s remorse for dropping $5M on a Super Bowl spot during one of the worst big games of all time.  Perhaps your creative was panned, or you just have no way to measure the effectiveness of the ad you ran?  If any of these thoughts are keeping you up at night, you might be tempted to ask what else you could have purchased for the cost of that Super Bowl LIII :30.  Fortunately, Digiday has compiled a handy list for you:

  • 3M paid clicks on Amazon sponsored ads
  • 1.7B (with a B!) impressions on any combination of Facebook, Intagram, Reddit and Pinterest
  • 500M impressions on Connected TV
  • 625M impression on LinkedIn (not sure how many B2C brands would want this though?)
  • 172K Shopify virtual storefronts
  • 20 social posts on Instagram by Kendall Jenner (I kid you not!)

Considering this year one Super Bowl ad could reach a max of 110M impressions, you have to wonder if there might have been a more efficient way for these brands to spend $5M.  On the other hand, maybe they should have really gone all in by running creative showing Kendall Jenner live posting about their brand on Instagram.  That might have actually been more exciting than the game itself. 🙂

 

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