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Apple Pulls Back The Curtain

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Yesterday in Cupertino Tim Cook and the gang debuted their latest and greatest products which will be coming to market over the next several weeks.  As expected, there’s a whole new gaggle of iPhones on the way.  But with global smartphone sales slowing, this year’s reveal leans heavier on the services side of Apple’s biz.

Let’s start with the handsets.  On September 20th Apple will begin selling the iPhone 11 Pro for $999 and a Max version for $1,099 – might need to take a home equity loan out for that one!  Interestingly, Apple is also releasing a base version of the iPhone 11 for $699.  This is probably happening because fewer consumers are willing to spend $1K+ on a new phone that’s just barely better than the one they currently own.

Besides hardware, Apple debuted its new gaming subscription platform called Apple Arcade.  For $4.99/mo gamers will have access to hundreds of cloud-based games which can be played on traditional consoles as well as Apple phones.  Great . . . one more thing the person sitting next to me on an upcoming flight can annoy me by playing! 🙂

Perhaps Apple’s biggest Services announcement is the launch of Apple TV+ on November 1st.  For another $4.99/mo you’ll be able to stream exclusive content and other tbd shows.  Apple was a little light on the specifics of TV+, but probably felt like they had to get their launch out ahead of the competing Disney Plus launch on November, 12th.  It’ll be interesting to see how Apple fairs against Disney, Netflix, Amazon, Hulu and the other OTT juggernauts who already have a huge head start in the race for content.

In addition to these new platforms, Apple announced their latest Apple Watch and iPad iterations.  Rest easy Apple Nation . . . they’re still selling iPads!

 

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